Logorama short film analysis essay. Dark barracks troop descriptive essay peace and tolerance essay forester franchise essay like water for chocolate analysis essay analytical essay on euthyphro dilemma essay on khelo ke fawaid tamr three essays on religion summary of uncle chicago booth mba essays. Logorama (2009) on IMDb: Movies, TV, Celebs, and more.
In Wednesday morning’s roundup of the Animated Short nominees, I called the French film “Logorama” “the freshest and most audacious” of the nominees. The film is a brazen, foul-mouthed crime story set in a world where corporate logos and mascots run amok: the good guys are Michelin Men, the psychotic criminal Ronald McDonald. “Logorama” was directed by Ludovic Houplain, Herve de Crecy and Francois Alaux for the collective H5, which has also created advertising campaigns and acclaimed videos for the likes of Massive Attack and Royksopp. Via email, Houplain and de Crecy answered a few questions about an unhinged, raunchy film that is one of the oddest and wildest entries in this year’s Oscar race.
How did you hit upon the idea of creating a world populated exclusively by corporate logos and mascots? DE CRECY: It was a long time ago, beginning of the 21st century.
The project took various forms before we wrote the particular story of “Logorama.” We almost made a tribute music video for George Harrison with this idea (around 2002), before our producers asked us to create fake logotypes instead of existing ones that was impossible to us, we put the project on hold until, years after, we met Nicolas Schmerkin, famous producer of shorts in France, who believed in the project. HOUPLAIN: We started the production in 2006. We succeeded in putting together a production team who agreed on the signification, meaning not censoring ourselves in terms of the brands we chose or the icons and logos we were going to use.
![]()
We had to take the idea to its logical conclusion without fear of the possible reaction. From there the project became about creating a real picture of modern and contemporary society through two of its most powerful visual elements: logos and visual medias. The film is based on the same concept as Pop Art.
Logorama is an unconventional film. Created at French studio H5 and produced at Autour de Minuit, the short plays with one of the most prominent cultural phenomenons of the past century: the evolution of brands, marketing and the refining of the act of persuasion for commercial purposes. The film presents a world populated by brands (their logos and mascots) and plays with their artificially-crafted meanings, turning them upside down or creating semantic or visual gags with them. While the film uses unusual characters, the authors chose to create an entertaining narrative that keeps the audience hooked, and have thus used codes from the action, crime and catastrophe genres. Staged in an urban environment (Los Angeles), Logorama employs a stylized, geometrized CG aesthetic with non-realistic (“toon”) shading, which is commonly used in logos and helps identify them easily. The salient characteristic of the short is, of course, its use of iconography, and how the playful resignification and recontextualization of symbols continuously create situations of humor and surprise. The crime film-style dialogue and sounds add another layer to the staging salad, tweaking the perceived meaning of brands, logos, icons and mascots further.
![]()
Quoting director Ludovic Houplain: “We live with these symbols from childhood; it’s fun to twist their meaning and association and see how people react.” Link Link Link.
Comments are closed.
|
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |